{"product_id":"bearbrick-series-35-release-campaign-special-edition-project-1-6-100","title":"BE@RBRICK Series 35 Release Campaign Special Edition \"Project 1\/6\" (100%)","description":"\u003cp\u003eThis Bearbrick is no ordinary collectible; it's a piece of living Medicom Toy history. In the classic 100% size of approximately 7 cm, it deliberately foregoes any face: instead of eyes or a print, it only features a finely sculpted snout – all attention is drawn to the metallic shimmering surface in warm copper-bronze and the white emblem on its chest. There, the characteristic \"Project 1\/6\" lettering is displayed, along with the addition \"Produced by Medicom Toy\" – minimalist, striking, and elegant all at once.\u003c\/p\u003e\n\u003cp\u003eThe figure originated as a Release Campaign Special Edition for BE@RBRICK Series 35 in December 2017. It was never regularly available for retail but was exclusively given away: anyone who spent a certain amount in Medicom Toy stores – including a Series 35 product – received a store-exclusive Bearbrick for free. This copper-colored version was reserved for the flagship store Project 1\/6. Precisely this origin makes it so appealing today: not an item for purchase, but a reward for loyal customers – and thus incredibly rare.\u003c\/p\u003e\n\u003cp\u003eProject 1\/6 (Japanese 1\/6計画) was far more than just a store. Opened in 1996 in Tokyo's Shibuya district, it was Medicom Toy's very first flagship store and, for almost three decades, a pilgrimage site for designer toy fans from all over the world. In the summer of 2025, the store closed permanently and reopened in the same location as \"Medicom Toy Tokyo.\" This Bearbrick thus bears the emblem of an era that no longer exists. For you as a collector, this means double the value: a visually distinctive store piece in a rich copper tone and at the same time an authentic memento of the cradle of Medicom Toy's store history. Anyone looking to add true brand history to their collection – and not just a pretty object – will make a wise choice here.\u003c\/p\u003e","brand":"Medicom Toy","offers":[{"title":"Default Title","offer_id":53219650732298,"sku":"B@S35RC1","price":29.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0843\/3133\/1850\/files\/bearbrick-series-35-release-campaign-special-edition-project-1-6-100-herstellerbild.webp?v=1781615352","url":"https:\/\/www.mybearbrick.de\/en\/products\/bearbrick-series-35-release-campaign-special-edition-project-1-6-100","provider":"MyBearBrick","version":"1.0","type":"link"}