{"product_id":"bearbrick-series-44-release-campaign-special-edition-project-1-6-100","title":"BE@RBRICK Series 44 Release Campaign Special Edition \"Project 1\/6\" (100%)","description":"\u003cp\u003eTo launch Series 44 in July 2022, Medicom Toy continued its established promotional campaign: customers in its Tokyo stores who purchased items worth at least 5,000 yen and a Series 44 blind box received a store-exclusive Bearbrick as a gift – never sold regularly and never re-produced. This variant comes from Project 1\/6, the very first official Medicom Toy store, which opened in Shibuya in 1997 and became the starting point for an entire designer toy movement.\u003c\/p\u003e\n\u003cp\u003eVisually, this model radically breaks with the dazzling previous editions: instead of an iridescent lacquer, the Bearbrick is made of matte, pale green glow-in-the-dark material. In daylight, it displays a calm, almost creamy light green tone with a soft, non-glossy surface – but in the dark, the material charges up and releases the stored light as a gently glowing shimmer. This day-night effect makes the piece a living collectible that shows a completely different face depending on the ambient light.\u003c\/p\u003e\n\u003cp\u003eOn its chest, the iconic circular \"1\/6\" emblem is emblazoned in bold black, flanked by the lettering \"Project\" and underlined with the addition \"PRODUCED BY MEDICOM TOY\" in fine caps. The high contrast of the black print on the light body makes the trademark stand out clearly and refers to the original 1\/6 scale concept with which Medicom Toy once started – a conscious commitment to the brand's roots.\u003c\/p\u003e\n\u003cp\u003eWith a standing height of just 7 cm, this piece combines founding history with one of the most popular collector effects of all: glowing in the dark. Whoever acquires it secures an official, never regularly sold promotional relic that stands discreetly in the display cabinet during the day and becomes a silent eye-catcher after dark – a piece that rarely appears on the collector's market and quickly disappears again.\u003c\/p\u003e","brand":"Medicom Toy","offers":[{"title":"Default Title","offer_id":53078667526410,"sku":"B@S44RC1","price":24.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0843\/3133\/1850\/files\/bearbrick-series-44-release-campaign-special-edition-project-1-6-100-herstellerbild.webp?v=1779263172","url":"https:\/\/www.mybearbrick.de\/en\/products\/bearbrick-series-44-release-campaign-special-edition-project-1-6-100","provider":"MyBearBrick","version":"1.0","type":"link"}