BE@RBRICK Promo Series – Japan's Golden Era of Beverage Collectibles
Between 2007 and 2012, Japan experienced a unique collecting craze: beverage giants like Pepsi, Suntory, and Lipton included exclusive BE@RBRICKs with their products – from Star Wars and Gundam to Warner Bros. classics. These 70% discounted promotional figures were only available from Japanese vending machines and are now rare collectibles. At MyBearBrick.de, you'll find original figures from all ten series – a piece of Japanese collecting history for your display case.
BE@RBRICK promo series 70% from Medicom Toy – Pepsi, Suntory, Lipton
BE@RBRICK PEPSI.NEX × FOX (2007)
The birth of Pepsi promotions: In 2007, PEPSI.NEX launched its legendary BE@RBRICK series featuring classic FOX films. From Alien and Predator to the climate disaster blockbuster The Day After Tomorrow, this series brought Hollywood icons to the BE@RBRICK stage for the first time. Cult series like 24 and Prison Break are also represented. With 12 different designs, this collection laid the foundation for all subsequent Pepsi collaborations and is now the perfect entry point for collectors who want to discover Japanese promotional history.
BE@RBRICK PEPSI.NEX × Star Wars (2008)
May the Force be with this series: PEPSI.NEX brought the entire Star Wars universe to Japan in 2008. From Darth Vader and the Stormtroopers of the dark side to Yoda, R2-D2, and the Ewoks – 16 iconic characters from both trilogies found their way onto the BE@RBRICK silhouette. These figures were available exclusively at Japanese vending machines, long before official Medicom Star Wars editions were released. For fans of the galaxy far, far away, this collection is an absolute must-have.
BE@RBRICK PEPSI.NEX × Warner Bros. (2008)
In 2008, Warner Bros. opened its treasure trove of blockbuster films for PEPSI.NEX: From The Dark Knight with Batman and the Joker, through The Matrix and Enter the Dragon, to Tim Burton's Charlie and the Chocolate Factory – this diverse series unites the best of three decades of Warner Bros. film history on the BE@RBRICK silhouette. With 12 different designs from action, sci-fi, and fantasy, this collection is a must-have for film fans who want to immortalize cinematic icons in their display case.
BE@RBRICK PEPSI.NEX × Paramount (2010)
In 2010, Paramount Pictures brought its biggest blockbuster franchises to PEPSI.NEX. From 80s cult classics like Top Gun, Flashdance, and Beverly Hills Cop, to film legends like The Godfather, and DreamWorks hits like Shrek and How to Train Your Dragon – this diverse series unites five decades of cinematic history. With 12 different designs, the collection is perfect for fans who want to immortalize Hollywood classics in their display case.
BE@RBRICK PEPSI.NEX × ZOZOTOWN (2010)
An unusual alliance: In 2010, PEPSI.NEX teamed up with ZOZOTOWN, Japan's largest online fashion retailer. The result was six exclusive BE@RBRICK figures from the most sought-after Japanese streetwear brands – led by A BATHING APE with the iconic Baby Milo. Joining them are Hysteric Glamour, x-girl, Journal Standard, Ships, and Tommy. These fashion-inspired figures blend Harajuku aesthetics with collector culture and offer an early glimpse into Medicom Toy's later major fashion collaborations.
BE@RBRICK PEPSI.NEX × Gundam (2010)
Mechas meet BE@RBRICK: The first Gundam promotion of 2010 brought legendary Mobile Suits from the original 1979 anime to the iconic bear form. From the white RX-78-2 Gundam to Char Aznable's red Zaku II and the cult classic Acguy – 11 Mobile Suits and 5 pilots form the heart of "One Year War." A must-have for Gundam fans and BE@RBRICK collectors alike – and the starting point for one of the most popular crossover series ever.
![BE@RBRICK PEPSI.NEX × Gundam Vol. 2 – 8 CHAR AZNABLE [B] (70%)](http://www.mybearbrick.de/cdn/shop/files/BearbrickPEPSI.NEXxGundamVol.2-8CHARAZNABLE_B_70_inderVerpackung.webp?v=1749345146&width=250)
BE@RBRICK PEPSI.NEX × Gundam Vol. 2 (2011)
The sequel to the successful Gundam series expanded the universe in 2011 with legendary additions: The powerful Zeong – Char's final Mobile Suit from the epic showdown – meets fan favorites like Guntank and Gyan. Popular characters such as the tragic Newtype pilot Lalah Sune and other members of the Zabi family also make appearances. With two different Char Aznable versions and a total of 16 designs, Vol. 2 raised the bar for anime collaborations even higher.
![BE@RBRICK PEPSI.NEX × Gundam Vol. 2 – 7 CHAR AZNABLE [A] (70%)](http://www.mybearbrick.de/cdn/shop/files/BearbrickPEPSI.NEXxGundamVol.2-7CHARAZNABLE_A_70_inderVerpackung.webp?v=1749345146&width=80)
![BE@RBRICK PEPSI.NEX × Gundam Vol. 2 – 8 CHAR AZNABLE [B] (70%)](http://www.mybearbrick.de/cdn/shop/files/BearbrickPEPSI.NEXxGundamVol.2-8CHARAZNABLE_B_70_inderVerpackung.webp?v=1749345146&width=80)
BE@RBRICK SUNTORY × Star Wars 3D (2012)
A new partner, a new era: In 2012, SUNTORY took over the Star Wars promotion for the 3D theatrical re-release of Episode I. This compact series of eight figures unites prequel icons like Darth Maul, Jar Jar Binks, and the Battle Droids with saga legends such as Yoda, C-3PO, and Darth Vader. As the only Star Wars promotion outside the PEPSI.NEX range, this collection is a special collector's item—the perfect bridge between two generations from the galaxy far, far away.
BE@RBRICK Lipton × FRED PERRY (2012)
British style meets Japanese collecting culture: In 2012, Lipton and FRED PERRY presented six BE@RBRICKs, a tribute to the legendary fashion brand and its subcultural roots. From TENNIS – its origins as a sports brand – through MODS and SKINS of the 60s to the 2TONE ska movement, each figure tells a story of British youth culture. The UNION JACK adds a patriotic finishing touch to the collection. One of the most unusual promotional series ever – perfect for fashion enthusiasts and lovers of British pop culture.
BE@RBRICK CCLemon × Kinnikuman (2012)
The perfect end to the promo era: CCLemon and Kinnikuman brought pure Japanese cult status to the BE@RBRICK stage in 2012. The legendary wrestling manga from the 1980s – a phenomenon in Japan comparable to Dragon Ball – featured eight iconic wrestlers: from the title character Kinnikuman to fan favorites like Robin Mask and Warsman, and even the German wrestler Brocken Jr. For collectors seeking authentic Japanese pop culture beyond Hollywood licenses, this series is an absolute highlight and a worthy conclusion to the golden promo era.
