BE@RBRICK Series 51: The Secret Figures are here!

The secret is out – the spectacular secrets of the Series 51 are finally here!

Dear Bearbricks collectors and fans,

The suspense is over! After weeks of anticipation, we finally have confirmation: The mysterious Secret Figures of BE@RBRICK Series 51 have been officially revealed! What began as speculation and initial product pages has now become reality – and we are proud to announce that Series 51 features seven extraordinary Secret Figures that perfectly complement the already impressive lineup.

The BE@RBRICK Series 51 sets new standards in diversity, delivering a spectacular mix of heavy metal legends, retro nostalgia, contemporary street art, horror icons, and gaming classics. Get ready for a journey through a variety of pop culture worlds!

Finally, clarity: These Secret models complete the Series 51

Thanks to the latest information, we can now specify the previously secret figures of Series 51. This means you can now order the coveted secret models from our shop!

The complete overview of all available figures – including the newly revealed secrets – can be found on our updated BE@RBRICK Series 51 collection page .

In this update article, we'll focus exclusively on the secret figures that make Series 51 so special. Prepare to be surprised!

Eddie "Killers" – Iron Maiden's legendary mascot becomes Bearbrick

The first spectacular secret reveal comes directly from the world of heavy metal: Eddie "Killers" from Iron Maiden – arguably the most iconic mascot in metal history!

Eddie the Head, as he is fully known, has been the face of British heavy metal legends Iron Maiden for over 40 years. Originally created by artist Derek Riggs for their self-titled debut album in 1980, Eddie has appeared on every Iron Maiden album since – from "The Number of the Beast" and "Powerslave" to "Senjutsu." The BE@RBRICK Series 51 Secret figure depicts Eddie in his 1981 "Killers" version, the band's second studio album. On the iconic cover, Eddie is shown wielding a blood-spattered axe while his victim desperately grabs his shirt – one of the most iconic and controversial album covers in metal history. The characteristic white and black stripes, menacing features, and aggressive posture are perfectly translated to the Bearbrick format.

Eddie is more than just a mascot – he's a cultural icon who has influenced generations of metal fans. From his role in the band's spectacular live shows to his appearances in video games like "Ed Hunter" and the pinball game "Legacy of the Beast," Eddie is ubiquitous. The fact that Medicom Toy chose the "Killers" version demonstrates their deep understanding of Iron Maiden's history.

Availability: This legendary Horror Secret figure is available for pre-order now – an absolute must-have for all metal fans and Eddie enthusiasts!

Storm Shadow – The White Ninja from the GI Joe universe

Another spectacular secret reveal comes from the world of action figures: Storm Shadow from GI Joe – the legendary ninja in his iconic white outfit!

Storm Shadow, whose real name is Thomas "Tommy" S. Arashikage, is one of the most complex and fascinating characters in the G.I. Joe universe. Since his introduction in 1984 as part of the third G.I. Joe toy line, he has evolved from a pure Cobra villain into a multifaceted anti-hero whose loyalty constantly shifts between Cobra, G.I. Joe, and his blood brother, Snake Eyes. The Secret figure depicts Storm Shadow in his signature white ninja outfit, complete with a face mask—a visual contrast to his nemesis, Snake Eyes, who is dressed entirely in black. Endowed with exceptional ninja skills, Storm Shadow can trace his family history back over 30 generations of assassins. He is a master of various martial arts, including karate, judo, ninjutsu, and taekwondo, and wields weapons such as the katana, shuriken, longbow, and nunchaku.

The story between Storm Shadow and Snake Eyes is the emotional heart of the G.I. Joe mythology. They trained together in the Arashikage ninja clan in Japan until the murder of Hard Master (Storm Shadow's uncle) turned them into enemies. For years, Storm Shadow mistakenly believed Snake Eyes was the killer until Zartan was revealed to be the true culprit. This complex backstory has been reinterpreted countless times in comics, animated series, and the 2009 and 2013 live-action films (starring Lee Byung-hun).

Availability: Storm Shadow as a Hero Secret figure is available for pre-order now – a must-have for GI Joe collectors and ninja fans!

Mr. Brainwash - Street Art meets BE@RBRICK

One of the most surprising Secret figures comes directly from the contemporary street art scene: Mr. Brainwash – the French-American artist who became world-famous through Banksy's documentary "Exit Through the Gift Shop"!

Thierry Guetta, whose real name is Mr. Brainwash, was born in France in 1966 and moved to Los Angeles at the age of 15 after his mother's death. What began as an obsession with filming street artists like his cousin Space Invader, Shepard Fairey, and eventually Banksy himself, transformed virtually overnight into a full-fledged art career. The story is almost unbelievable: After years of collecting over 30,000 hours of video footage of street artists, Guetta was approached by Banksy, who suggested he create art himself instead of making a film. What started as a joking suggestion became reality—Mr. Brainwash was born. His first solo show, "Life Is Beautiful," in Los Angeles in 2008, attracted over 50,000 visitors and grossed over $1 million in its first week.

Mr. Brainwash's style is an explosive mix of Pop Art and Street Art, heavily influenced by Andy Warhol and Banksy. His works often feature iconic figures such as Albert Einstein, Charlie Chaplin, Kate Moss, or Mickey Mouse, reworked with vibrant colors, graffiti elements, and his signature slogan "Life Is Beautiful." The BE@RBRICK character displays the typical colorful tie-dye pattern and the humorous, unconventional nature of his art.

Although Mr. Brainwash is the subject of much debate – some see him as a genuine artistic talent, others as Banksy's greatest artistic experiment – ​​his influence on the modern pop street art scene is undeniable. He has collaborated with brands such as Coca-Cola, Hublot, and Marvel, worked with Madonna and the Red Hot Chili Peppers, and even met Pope Francis at the Vatican.

Availability: This extraordinary Artist Secret figure Available for pre-order now – a work of art for all fans of contemporary street art!

Vecna ​​– The horror antagonist from Stranger Things

The fourth Secret figure brings absolute horror to your collection: Vecna ​​from Stranger Things – the terrifying main antagonist of the fourth season of the hit Netflix series!

Vecna, also known as Henry Creel or "One" (001), is the most menacing and complex creature to date in the Stranger Things universe. Portrayed by Jamie Campbell Bower, who received critical acclaim for his performance, Vecna ​​is actually a human with psychic powers who was banished to the Upside Down by Eleven and transformed into a monstrous being. Vecna's story is both tragic and terrifying: As a young Henry Creel in the 1950s, he discovered his telekinetic and telepathic abilities, which he used to psychologically torture his family and ultimately kill his mother and sister. After years at Hawkins National Laboratory, where Dr. Martin Brenner used him as Experiment 001, Henry was thrown into the Upside Down by Eleven during a fight. There, he was disfigured by lightning and slowly transformed into the skinless, vine-covered monster we know as Vecna.

As Vecna, he possesses the ability to psychically enter the human world, torment his victims with horrific visions, and ultimately kill them to open portals between Hawkins and the Upside Down. The Duffer Brothers drew inspiration for Vecna's design from horror icons like Freddy Krueger, Pinhead, and Pennywise. Ironically, Henry's father, Victor, is played by Robert Englund—the original actor who portrayed Freddy Krueger!

The Bearbrick figure perfectly captures Vecna's terrifying appearance with its skinless look, movable tendrils, and nightmarish presence. Series 51 thus demonstrates once again how Medicom Toy takes current pop culture phenomena and transforms them into collectible figures.

Availability: Vecna ​​as a Horror Secret figure is available for pre-order now – perfect for Stranger Things fans and horror collectors!

Huggy Wuggy – Poppy Playtime's horror icon

The fifth secret character comes from the indie horror gaming universe: Huggy Wuggy from Poppy Playtime – the disturbing blue mascot that has taken the gaming world by storm!

Huggy Wuggy, also known as Experiment 1170, is the main character of the horror game Poppy Playtime, released in October 2021 by MOB Entertainment. The game tells the story of an abandoned Playtime Co. toy factory where all the employees have vanished without a trace and living toy monsters roam the land. Originally created in 1984 as a lovable children's toy—a cross between a spider monkey and a sloth with distinctive indigo fur, long, thin arms, and black eyes—Huggy Wuggy was the Playtime Co.'s most successful product and mascot, standing at an impressive 5.4 meters tall. However, the grim truth behind the facade is terrifying: as part of the "Bigger Bodies Initiative," orphaned children were transformed into these giant monsters.

The encounter with Huggy Wuggy in the game is unforgettable: Initially, he stands motionless like a statue in the factory lobby. But after the player restores the power, Huggy mysteriously disappears, only to reappear later in an intense chase through the ventilation shafts. With his ability to move extremely fast and squeeze his body into tight spaces, Huggy Wuggy has become one of the most iconic gaming horror characters of the 2020s.

The Bearbrick version shows Huggy in his signature blue fur with his permanently grinning mouth full of sharp teeth and yellow hands and feet – a perfect representation of the disturbing contrast between cute toy and nightmarish creature.

Availability: This creepy secret figure is available for pre-order now – a must-have for Poppy Playtime fans and horror gaming enthusiasts!

Matty Mattel – A Nostalgic Journey to the 1960s

One of the most charming and nostalgic Secret characters is Matty Mattel – Mattel's legendary boy mascot from the golden 1960s!

Matty Mattel, originally known as "Mac Mattel," was the face of Mattel Inc. Toymakers from 1955 to 1970 (and later revived in the 1980s). As the "King of Toys," Matty was ubiquitous in American television and advertising during the 1960s. His most famous appearance: jumping on the giant "M" in the Mattel logo and shouting the iconic slogan, "You can tell it's Mattel. IT'S SWELL!" From 1961 to 1963, Matty, along with his sister Belle, hosted the popular Sunday cartoon show "Matty's Funday Funnies" on ABC. The show featured classic cartoons by Casper the Friendly Ghost, Beany and Cecil, and Harvey Cartoons, while Matty and Belle presented Mattel toy advertisements between segments. Matty and Belle were the first talking dolls Mattel produced after Chatty Cathy—they spoke via a pull string.

The iconic design depicts Matty as a cheerful boy with orange hair and his signature crown, dressed in a striped T-shirt and shorts. The Bearbrick version perfectly captures the retro charm of the 1960s, evoking an era when toy advertising made television history.

In the late 1970s, Matty reappeared as the face of Mattel's customer service hotline on product packaging, and in 2008 an adult version was introduced as the "Master Toy Collector" and mascot of MattyCollector.com. This secret figure pays tribute to a piece of toy history and the beginnings of modern toy advertising.

Availability: This nostalgic Secret figure is available for pre-order now – perfect for retro enthusiasts and toy historians!

Ao Oni - Horror from the Blueberry Onsen

The seventh and final secret character comes from the Japanese indie gaming scene: Ao Oni from "The Horror of Blueberry Onsen" – the legendary blue demon who has been terrifying players worldwide since 2004!

Ao Oni (青鬼, literally "Blue Demon") is a legendary Japanese horror game created in 2004 by noprops using RPG Maker. The original game tells the story of Hiroshi and his friends exploring an abandoned European mansion and encountering a mysterious blue humanoid demon with a large head and an eerie grin. The game became a phenomenon on platforms like Nico Nico and YouTube, achieving over 34 million downloads worldwide. The BE@RBRICK Series 51 Secret figure references the latest installment, "Ao Oni: The Horror of Blueberry Onsen," released in May 2025 for Nintendo Switch and PC (Steam). This time, the horror story takes place not in a mansion, but in an abandoned onsen (Japanese hot spring), once famous for its "beautifying hot spring." The Blueberry Hot Spring, located deep within the dilapidated building, harbors terrifying secrets.

The Ao Oni's distinctive deep blue or purple color, oversized head with staring eyes, and permanent grin have become an iconic representation in J-horror gaming. The franchise has inspired anime series, live-action films (2014 and 2015), several smartphone games (Ao Oni 2, 3, and Online), and has amassed a huge international fanbase.

The BE@RBRICK figure depicts the Ao Oni in his classic appearance – the perfect embodiment of Japanese indie horror gaming, proving that you don't need AAA budgets to create lasting fear.

Availability: This unique Secret figure is available for pre-order now – a must-have for J-horror fans and indie gaming enthusiasts!

Conclusion: Series 51 impresses with exceptional variety of secrets.

The BE@RBRICK Series 51 sets new standards for cultural diversity with its seven spectacular secret figures ! This edition impresses with an impressive range, spanning from heavy metal legends and retro toy history to cutting-edge horror entertainment.

What makes this secret collection so extraordinary is its global cultural reach : From British metal icons (Iron Maiden's Eddie) to American action heroes (GI Joe's Storm Shadow) and French-American street art (Mr. Brainwash) to Japanese gaming horror (Ao Oni) and Netflix phenomena (Stranger Things' Vecna) – Medicom Toy has scoured the entire pop culture landscape for Series 51.

What's particularly remarkable is the time span : with Matty Mattel, Medicom pays tribute to the golden 1960s, while characters like Vecna ​​and Huggy Wuggy represent the latest entertainment phenomena of the 2020s. This blend of nostalgia and modernity makes Series 51 one of the most versatile Bearbrick series ever.

The horror theme runs like a common thread through many Secret characters: From Eddie's metal horror to Vecna's psychological terror, Huggy Wuggy's gaming horror to Ao Oni's J-horror, Series 51 shows that horror cultural heritage can be celebrated in all its facets.

Secure your favorites from our complete Series 51 collection now – this exceptional series proves once again why BE@RBRICK is still the benchmark in designer collectible figures after more than 50 series!