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Medicom Toy
BE@RBRICK Series 51 "Matty Mattel" [MATTEL] (100%) - SECRET
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Product details
Product description
A piece of American toy history becomes an exclusive SECRET: Matty Mattel, the iconic mascot of the world's second-largest toy manufacturer, embodies eight decades of innovation and boundless creativity. Born from the names of its founders, Harold "Matt" Matson and Elliot Handler, Mattel was founded in a California garage in 1945 and grew into a global toy legend. With Barbie (1959), Chatty Cathy (1960), and Hot Wheels (1968), the company created milestones that shaped generations. Matty himself was the face of this golden era—the friendly boy perched atop the giant "M" in the Mattel logo, shouting the unforgettable slogan: "You can tell it's Mattel. IT'S SWELL!"
This 7 cm SECRET Bearbrick pays homage to the 1960s, when Matty, one of the first talking dolls after Chatty Cathy, debuted between 1961 and 1963 and hosted his own TV show, "Matty's Funday Funnies" (1959-1961), on ABC. The design perfectly captures the classic look: the face features Matty's signature wide smile with large, friendly eyes and his characteristic curly hair beneath a gray crown—the symbol of Mattel's reign in the toy universe. The body wears the iconic red and white striped T-shirt that made Matty his unmistakable character, paired with black pants and white shoes with red details.
The authenticity of this reproduction lies in the details: from the precisely striped sleeves to the accurately sculpted facial features, every aspect reflects the nostalgia of the early 1960s, when Mattel revolutionized TV advertising with its sponsorship partnership of the Mickey Mouse Club in 1955 and went public on the New York Stock Exchange in 1963. As a SECRET variant of the Series 51, this Bearbrick unites two worlds: the golden era of American toy design, in which Matty stood as an ambassador for quality and innovation, and the exclusivity of the most coveted blind box category. With this piece, you're not just acquiring a collector's item, but a piece of cultural history – from the first year-round TV sponsorship to the IPO and its current position as a $5.4 billion empire, celebrating its 80th anniversary in 2025.
Specifications
- Manufacturer: Medicom Toy
- Release: December 2025
- Height:
- Weight (incl. packaging): 30 g
- This Bearbrick is part of Series 51.
- Assortment rate: unknown
- Item number (EAN): 4530956240657
- New in original packaging
References
Learn more about this model on the official Medicom Toy website.
Official copyright and trademark notices
This product is an officially licensed collectible by Medicom Toy.
© 2025 Mattel.
BE@RBRICK™ & © 2001-2025 MEDICOM TOY CORPORATION. All rights reserved.
Mandatory consumer information
3-22-5 Uehara, Shibuya-ku, 151-0064 Tokyo, Japan
+81 (0) 3-3460-7555 • usersupport@medicomtoy.co.jp
Gabriele-Münter-Str. 22, 73760 Ostfildern, Germany
+49 (0) 711 84940172 • info@mybearbrick.de
- EU safety standards met, CE certified as toy
- Age recommendation: 3+ years (small parts, choking hazard)
![Bearbrick Series 51 "Matty Mattel" [MATTEL] 100% SECRET in Folie](http://www.mybearbrick.de/cdn/shop/files/bearbrick-series-51-matty-mattel-100-secret-in-folie.webp?v=1767643331&width=1200)
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Frequently Asked Questions (FAQs)
Is this Bearbrick already pre-assembled?
Yes, all Bearbricks available at MyBearBrick.de are delivered fully assembled by the manufacturer Medicom Toy and are ready to display. So there's no risk of damaging the model.
What packaging does this Bearbrick come in?
This Bearbrick comes in the official original Medicom Toy packaging (see specifications). This is often a collector's item in its own right and important for preserving the model's value. We take care to ensure secure packaging for shipping to prevent damage during transport.
What material is this Bearbrick made of and how do I best care for it?
Most Bearbricks are made of high-quality plastic (ABS plastic), unless otherwise stated in the specifications. For maintenance, we recommend gently dusting the figure regularly with a soft, dry cloth. On chrome versions, fingerprints should be avoided; cloth gloves may be helpful here. Direct sunlight and high humidity should be avoided to protect the colors and material over time and ensure long-term value retention.
How quickly will my order be shipped and how long will delivery take?
Orders received by 2:00 PM on weekdays (11:00 AM on Saturdays) will be shipped the same day via DHL. Delivery within Germany typically takes 1 to 2 business days. Deliveries to other EU countries or Switzerland typically take 2 to 4 business days. You will always receive a tracking number so you can check the status of your delivery at any time.
How much are the shipping costs for this Bearbrick?
We offer free shipping within the European Union for orders over €75. For orders below this amount, we charge a flat shipping fee of €4.90 for deliveries within Germany and €7.90 for other EU countries. For customers in Switzerland or UK, the shipping fee is CHF 10.00 or GBP 10.00 respectively, with a minimum order value of CHF 75 or GBP 75. We cover all customs duties and import taxes for you.
What payment options do I have?
At MyBearBrick.de you can pay securely and conveniently using various payment methods, including PayPal, Klarna (purchase on account), Apple Pay, Google Pay, and credit cards (VISA, Mastercard, American Express).
What happens if I don't like the Bearbrick or it arrives damaged?
Your satisfaction is important to us. If, contrary to expectations, you don't like a Bearbrick or it's damaged, you have a 30-day free return policy. Simply contact us by phone, email, or chat, and we'll send you a prepaid DHL return label. Once we receive your return, we'll, of course, refund the full purchase price, including any shipping costs.
Will I receive a certificate of authenticity for this Bearbrick?
For all Bearbricks 200% and larger (including 100%+400% sets), we at Zaiser Art Gallery issue an additional Certificate of Authenticity for your records. This underscores our commitment and conviction to offering only genuine Medicom Toy products.
How does the quality and mobility of this model differ from other sizes?
Medicom Toy's production quality is very high across all sizes. Larger models (400% or 1000%) often offer more space for detailed designs. However, the joints vary depending on the size: In larger models (400% and 1000%), the arms and legs usually rotate in a single plane. Smaller Bearbricks (especially 100% and 200%) often have ball joints, allowing for more flexible movement of the limbs.



