BE@RBRICK Series 51 Release Campaign Special Edition "2G" (100%)

The Series 51 Release Campaign Special Edition "2G" completes the quartet of exclusive store editions that Medicom Toys produced in December 2025 for the launch of Series 51. This limited-edition 100% figure was created exclusively as a promotional gift for customers of the 2G OSAKA Store – available only to those who purchase at least 5,000 yen worth of Series 51 products in-store. Four stores, four logos, one mission: to reward the loyal fans who personally visit Medicom Toys flagship stores.

The name "2G" stands for "2nd Generation" and represents Medicom Toys' Osaka presence as the second generation of its retail expansion. Osaka, Japan's third-largest city and a historic trading center, has its own designer toy scene with a community that has been shaping Bearbrick culture for decades. The 2G Store is not simply a retail space, but a cultural hub where collectors gather, celebrate releases, and are among the first to see the latest collaborations.

The logo design on the chest reduces the store's identity to its essence: a minimalist "2G" in elegant white serif typography on a turquoise background. This classic typeface—with its characteristic serifs and the number "2," reminiscent of traditional Japanese typefaces—creates a visual contrast to the more modern sans-serif logos of the other store variations. The "G," with its curved shape, lends the design a timeless elegance.

For completionists, this figure presents the ultimate challenge: it's the fourth and final variant in the Series 51 Release Campaign Editions set. Anyone who displays all four together – Tokyo, Plus, Next, and 2G – demonstrates not only a passion for collecting but also logistical mastery. Each of these turquoise 7cm figures had to be individually purchased from a different store, making it virtually impossible for international collectors without a network of contacts in Japan.

The psychology of the "complete set" is powerful in the Bearbrick world. Owning a single store edition is nice – owning all four is a statement. This 2G Osaka Edition is therefore more than just the final piece of a promotional campaign: it's the missing piece that makes four individual giveaways into a coherent whole, a mini-archive of the Series 51 launch across four Japanese cities.